Scaling Apps on Shopify

Scaling Apps on Shopify July 6th The Blueprint for Successful Shopify App Store Ads ↓ Hey there, Oyku here! Welcome back to another issue of Scaling Apps! Shopify App Store Ads are one of the earliest channels you’d like to integrate when advertising to merchants looking for solutions. Whether you’re a newbie advertiser, just starting to learn more about Shopify Ads, or a seasoned one, looking for ways to scale your Shopify ad campaigns, you’ll find tips in this issue. Let’s dive in! How...

Scaling Apps on Shopify August 24th BFCM Game Plan: Insights and Inspiration for Shopify Apps ↓ Hey there, Oyku here! The countdown to Black Friday Cyber Monday (BFCM) has begun. The peak season of e-commerce is just around the corner, and the anticipation is building. Not only the Shopify merchants are gearing up, but the entire Shopify app ecosystem is buzzing with innovative strategies to capture attention and drive sales. In this special issue of Scaling Apps, I’m spotlighting some of the...

Scaling Apps on Shopify August 4th Funding Your Shopify App Through Revenue Sharing ↓ Hey there, Oyku here! Securing the correct kind of finance can have a big impact on your growth trajectory and overall success when developing and growing a Shopify app. Though there are a few well-funded, venture capital-backed solutions on Shopify, the majority of Shopify apps are bootstrapped. Bootstrapping can be beneficial in a lot of ways; it encourages a culture of discipline and helps founders make...

Scaling Apps on Shopify July 22nd From Bootstrap to Exit Journey ↓ Hey there, Oyku here! Welcome back to another issue of Scaling Apps! In this issue, we’re diving into the complexities of exiting a Shopify app business. I had the pleasure of interviewing Erikas Mališauskas, the co-founder of Kaching Appz. Erikas and his co-founder, Donatas Stundys, have been developing Shopify apps since 2021, now with their tight-knit team of 5. This edition is a must-read for anyone considering an exit or...

Scaling Apps on Shopify June 19th From Pivot to Powerhouse: The Shopify Success Story of Shopney ↓ Hey there, Oyku here! We have an inspiring success story featuring Shopney, a mobile app builder for Shopify stores. I had the pleasure of interviewing their Growth Operations Director, Murat Kaya and I’m excited to share their journey and insights with you. Shopney started as a mobile catalog solution for SMEs but quickly realized the need to pivot due to not finding its product-market fit. The...

Scaling Shopify Apps Newsletter June 9th Cracking the Code: Attribution for Your Shopify App ↓ Hey there, Oyku here! Welcome back to another issue of Scaling Your Shopify App! Today, we’re tackling a particularly challenging topic: marketing attribution for Shopify apps. This is an area I’ve been learning about each day, and I can tell you, getting to a good enough result has been quite the journey. The Challenge of SaaS Marketing Attribution for Shopify Apps Marketing attribution for SaaS...

Scaling Shopify Apps Newsletter May 29th Is Your Shopify App Leveraging Reviews Effectively? ↓ Hey there, Oyku here! Welcome back; in this issue, we're diving into the reviews for your Shopify app and how to leverage them effectively. Reviews: The Lifeblood of Your Shopify App In the previous issue, I highlighted the significance of a stellar Shopify App Listing Page. Now, let’s talk about something equally crucial—reviews. They can significantly influence a potential user's decision and are...

Scaling Shopify Apps Newsletter May 20th Could your Shopify app listing be the reason for low install rates? ↓ Hey there, I’m delighted to share the very first issue of the Scaling Shopify Apps newsletter with you. A bit about me: I’m Oyku, and I’ve spent 9 years in the tech industry, building and learning from various ventures, and leading growth for startups. Recently, I’ve been leading growth for a Shopify app, Fabrikatör, diving deep into the Shopify ecosystem and marketing strategies....