Shopify App Marketing
Shopify App Marketing
Shopify App Marketing
Market your Shopify app with less trial & error.
Let's diagnose your funnel, sharpen your app’s positioning, and help you build a repeatable growth engine.
Challenges
Challenges
Challenges
feelıng overwhelmed and puzzled?
Shopify app founders and teams I work with are often stretched thin across product, growth, and operations, without clear signals on what will actually move the needle.
Not standing out in the crowd
You’re competing in a noisy ecosystem and struggling to clearly communicate why merchants should choose you over alternatives.
Not standing out in the crowd
You’re competing in a noisy ecosystem and struggling to clearly communicate why merchants should choose you over alternatives.
Not standing out in the crowd
You’re competing in a noisy ecosystem and struggling to clearly communicate why merchants should choose you over alternatives.
Too many tactics without direction
Growth feels reactive instead of intentional, and it’s hard to tell what’s actually working.
Too many tactics without direction
Growth feels reactive instead of intentional, and it’s hard to tell what’s actually working.
Too many tactics without direction
Growth feels reactive instead of intentional, and it’s hard to tell what’s actually working.
Hit a growth plateau
You know there’s more potential in the app, but you just don’t have a clear path to unlock it even though You’re running experiments, and testing channels.
Hit a growth plateau
You know there’s more potential in the app, but you just don’t have a clear path to unlock it even though You’re running experiments, and testing channels.
Hit a growth plateau
You know there’s more potential in the app, but you just don’t have a clear path to unlock it even though You’re running experiments, and testing channels.
Shoify-Specific Expertise
Shoify-Specific Expertise
Shoify-Specific Expertise
to make your Shopify app grow more predictably
From diagnosing what’s broken to executing what matters most, I focus on the parts of growth that actually move installs, revenue, and retention , without spreading your team thin.
App Listing Optimization
Clear positioning, sharper messaging, and optimized visuals so merchants immediately understand hy your app is the right choice— not just your features.
App Listing Optimization
Clear positioning, sharper messaging, and optimized visuals so merchants immediately understand hy your app is the right choice— not just your features.
App Listing Optimization
Clear positioning, sharper messaging, and optimized visuals so merchants immediately understand hy your app is the right choice— not just your features.
Shopify Ads Optimization
A structured approach to Shopify ads with experimentation that supports long-term growth instead of burning budget.
Shopify Ads Optimization
A structured approach to Shopify ads with experimentation that supports long-term growth instead of burning budget.
Shopify Ads Optimization
A structured approach to Shopify ads with experimentation that supports long-term growth instead of burning budget.
Lifecycle Marketing
Thoughtful onboarding, in-app messaging, and lifecycle touchpoints that reinforce value beyond the first install.
Lifecycle Marketing
Thoughtful onboarding, in-app messaging, and lifecycle touchpoints that reinforce value beyond the first install.
Lifecycle Marketing
Thoughtful onboarding, in-app messaging, and lifecycle touchpoints that reinforce value beyond the first install.
Activation & Retention
Understand where users get stuck, why trials don’t convert, and how to retain merchants. I'll partner with your product and marketing teams to experiment.
Activation & Retention
Understand where users get stuck, why trials don’t convert, and how to retain merchants. I'll partner with your product and marketing teams to experiment.
Activation & Retention
Understand where users get stuck, why trials don’t convert, and how to retain merchants. I'll partner with your product and marketing teams to experiment.
GTM strategy
Focused Go-to-Market direction for launches, expansions into new geographies, verticals, or marketplaces, and shifts upmarket or downmarket without spreading your team thin.
GTM strategy
Focused Go-to-Market direction for launches, expansions into new geographies, verticals, or marketplaces, and shifts upmarket or downmarket without spreading your team thin.
GTM strategy
Focused Go-to-Market direction for launches, expansions into new geographies, verticals, or marketplaces, and shifts upmarket or downmarket without spreading your team thin.
Strategical guidance
Practical guidance, and structured experiments to help you move forward with clarity and confidence.
Strategical guidance
Practical guidance, and structured experiments to help you move forward with clarity and confidence.
Strategical guidance
Practical guidance, and structured experiments to help you move forward with clarity and confidence.
Testimonials
Testimonials
Testimonials
Clients talk & we blush
Testimonials from people who work with us that we've helped them better grow faster and work smarter every day.
"Oyku's remarkable for her ability to seamlessly transition between strategic planning and hands-on execution. She combines vision, practical skills, and genuine team development. It would always be a pleasure and fun to work with Oyku again."
Bahadir Efeoglu
Bahadir Efeoglu
Bahadir Efeoglu
CEO, & Co-founder at Fabrikatör, Inventory Forecasting App
Services
Services
Services
Choose the plan that best fits your growth goals
Start with clarity or partner up for execution. Both options are designed for Shopify apps that want more predictable growth — not more noise.
Listing messaging and visuals
Listing messaging and visuals
Listing messaging and visuals
5-competitor analysis (pricing, positioning, visuals, onboarding)
5-competitor analysis (pricing, positioning, visuals, onboarding)
5-competitor analysis (pricing, positioning, visuals, onboarding)
Onboarding friction and activation blockers
Onboarding friction and activation blockers
Onboarding friction and activation blockers
Email or in app nurture moments and timing gaps
Email or in app nurture moments and timing gaps
Email or in app nurture moments and timing gaps
Current ads structure and performance
Current ads structure and performance
Current ads structure and performance
90-day prioritized recommendations and next steps
90-day prioritized recommendations and next steps
90-day prioritized recommendations and next steps
Full-funnel audit
/starts from - one time
Built for Shopify apps with traction but unpredictable growth. If acquisition, conversion, or retention isn’t scaling as expected, this audit surfaces where growth is leaking and what to fix first. You’ll receive a clear, Shopify-specific diagnosis, prioritized recommendations, and a focused roadmap you can act on immediately.
Full-funnel audit
/starts from - one time
Built for Shopify apps with traction but unpredictable growth. If acquisition, conversion, or retention isn’t scaling as expected, this audit surfaces where growth is leaking and what to fix first. You’ll receive a clear, Shopify-specific diagnosis, prioritized recommendations, and a focused roadmap you can act on immediately.
Full-funnel audit
/starts from - one time
Built for Shopify apps with traction but unpredictable growth. If acquisition, conversion, or retention isn’t scaling as expected, this audit surfaces where growth is leaking and what to fix first. You’ll receive a clear, Shopify-specific diagnosis, prioritized recommendations, and a focused roadmap you can act on immediately.
Go-to-market strategy and prioritization
Go-to-market strategy and prioritization
Go-to-market strategy and prioritization
App Store listing improvements
App Store listing improvements
App Store listing improvements
Trial → paid conversion and activation work
Trial → paid conversion and activation work
Trial → paid conversion and activation work
Lifecycle and retention initiatives
Lifecycle and retention initiatives
Lifecycle and retention initiatives
Channel experimentation and optimization
Channel experimentation and optimization
Channel experimentation and optimization
Ongoing guidance and decision support
Ongoing guidance and decision support
Ongoing guidance and decision support
Growth Co-pilot
/starts from
Custom scope · Limited availability
A hands-on partnership for Shopify apps that know their app has more potential but need a trusted growth partner to turn clarity into execution. We focus on the highest-impact initiatives, adjust as we learn, and build a calmer, more repeatable growth system over time. Scope is shaped around your goals and stage.
Growth Co-pilot
/starts from
Custom scope · Limited availability
A hands-on partnership for Shopify apps that know their app has more potential but need a trusted growth partner to turn clarity into execution. We focus on the highest-impact initiatives, adjust as we learn, and build a calmer, more repeatable growth system over time. Scope is shaped around your goals and stage.
Growth Co-pilot
/starts from
Custom scope · Limited availability
A hands-on partnership for Shopify apps that know their app has more potential but need a trusted growth partner to turn clarity into execution. We focus on the highest-impact initiatives, adjust as we learn, and build a calmer, more repeatable growth system over time. Scope is shaped around your goals and stage.
Faq
Faq
Faq
Common questions answered clearly
Here are clear answers to the most common questions that Shopify app founders and teams ask me.
How is Shopify app marketing different from SaaS marketing?
What kind of problems and stages do you typically work with?
What outcomes should we realistically expect working with you?
What if we’ve already tried many tactics and nothing really stuck?
Do you work with very early-stage or pre-revenue apps?
How is this different from hiring an agency, a SaaS expert, or a full-time hire?
Can we sign an NDA?
How is Shopify app marketing different from SaaS marketing?
What kind of problems and stages do you typically work with?
What outcomes should we realistically expect working with you?
What if we’ve already tried many tactics and nothing really stuck?
Do you work with very early-stage or pre-revenue apps?
How is this different from hiring an agency, a SaaS expert, or a full-time hire?
Can we sign an NDA?
How is Shopify app marketing different from SaaS marketing?
What kind of problems and stages do you typically work with?
What outcomes should we realistically expect working with you?
What if we’ve already tried many tactics and nothing really stuck?
Do you work with very early-stage or pre-revenue apps?
How is this different from hiring an agency, a SaaS expert, or a full-time hire?
Can we sign an NDA?
Newsletter
Newsletter
Newsletter
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Marketing tactics, success stories, and the newest updates for Shopify apps...
Marketing tactics, success stories, and the newest updates for Shopify apps...