Shopify App Marketing

Market your Shopify app with less trial & error.

Let's diagnose your funnel, sharpen your app’s positioning, and help you build a repeatable growth engine.

Get your free growth diagnosis

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Challenges

feelıng overwhelmed and puzzled?

Shopify app founders and teams I work with are often stretched thin across product, growth, and operations, without clear signals on what will actually move the needle.

Not standing out in the crowd

You’re competing in a noisy ecosystem and struggling to clearly communicate why merchants should choose you over alternatives.

Not standing out in the crowd

You’re competing in a noisy ecosystem and struggling to clearly communicate why merchants should choose you over alternatives.

Too many tactics without direction

Growth feels reactive instead of intentional, and it’s hard to tell what’s actually working.

Too many tactics without direction

Growth feels reactive instead of intentional, and it’s hard to tell what’s actually working.

Too many tactics without direction

Growth feels reactive instead of intentional, and it’s hard to tell what’s actually working.

Hit a growth plateau

You know there’s more potential in the app, but you just don’t have a clear path to unlock it even though You’re running experiments, and testing channels.

Hit a growth plateau

You know there’s more potential in the app, but you just don’t have a clear path to unlock it even though You’re running experiments, and testing channels.

Hit a growth plateau

You know there’s more potential in the app, but you just don’t have a clear path to unlock it even though You’re running experiments, and testing channels.

Shoify-Specific Expertise

to make your Shopify app grow more predictably

From diagnosing what’s broken to executing what matters most, I focus on the parts of growth that actually move installs, revenue, and retention , without spreading your team thin.

App Listing Optimization

Clear positioning, sharper messaging, and optimized visuals so merchants immediately understand hy your app is the right choice— not just your features.

App Listing Optimization

Clear positioning, sharper messaging, and optimized visuals so merchants immediately understand hy your app is the right choice— not just your features.

App Listing Optimization

Clear positioning, sharper messaging, and optimized visuals so merchants immediately understand hy your app is the right choice— not just your features.

Shopify Ads Optimization

A structured approach to Shopify ads with experimentation that supports long-term growth instead of burning budget.

Shopify Ads Optimization

A structured approach to Shopify ads with experimentation that supports long-term growth instead of burning budget.

Lifecycle Marketing

Thoughtful onboarding, in-app messaging, and lifecycle touchpoints that reinforce value beyond the first install.

Lifecycle Marketing

Thoughtful onboarding, in-app messaging, and lifecycle touchpoints that reinforce value beyond the first install.

Activation & Retention

Understand where users get stuck, why trials don’t convert, and how to retain merchants. I'll partner with your product and marketing teams to experiment.

Activation & Retention

Understand where users get stuck, why trials don’t convert, and how to retain merchants. I'll partner with your product and marketing teams to experiment.

Activation & Retention

Understand where users get stuck, why trials don’t convert, and how to retain merchants. I'll partner with your product and marketing teams to experiment.

GTM strategy

Focused Go-to-Market direction for launches, expansions into new geographies, verticals, or marketplaces, and shifts upmarket or downmarket without spreading your team thin.

GTM strategy

Focused Go-to-Market direction for launches, expansions into new geographies, verticals, or marketplaces, and shifts upmarket or downmarket without spreading your team thin.

GTM strategy

Focused Go-to-Market direction for launches, expansions into new geographies, verticals, or marketplaces, and shifts upmarket or downmarket without spreading your team thin.

Strategical guidance

Practical guidance, and structured experiments to help you move forward with clarity and confidence.

Strategical guidance

Practical guidance, and structured experiments to help you move forward with clarity and confidence.

Testimonials

Clients talk & we blush

Testimonials from people who work with us that we've helped them better grow faster and work smarter every day.

Inventory planning Shopify app testimonial

"Oyku's remarkable for her ability to seamlessly transition between strategic planning and hands-on execution. She combines vision, practical skills, and genuine team development. It would always be a pleasure and fun to work with Oyku again."

Bahadir Efeoglu

CEO, & Co-founder at Fabrikatör, Inventory Forecasting App

Services

Choose the plan that best fits your growth goals

Start with clarity or partner up for execution. Both options are designed for Shopify apps that want more predictable growth — not more noise.

Listing messaging and visuals

5-competitor analysis (pricing, positioning, visuals, onboarding)

Onboarding friction and activation blockers

Email or in app nurture moments and timing gaps

Current ads structure and performance

90-day prioritized recommendations and next steps

Full-funnel audit

$3,500

/one time

Built for Shopify apps with traction but unpredictable growth. If acquisition, conversion, or retention isn’t scaling as expected, this audit surfaces where growth is leaking and what to fix first. You’ll receive a clear, Shopify-specific diagnosis, prioritized recommendations, and a focused roadmap you can act on immediately.

Full-funnel audit

$3,500

/one time

Full-funnel audit

$3,500

/one time

Go-to-market strategy and prioritization

App Store listing improvements

Trial → paid conversion and activation work

Lifecycle and retention initiatives

Channel experimentation and optimization

Ongoing guidance and decision support

Growth Co-pilot

$3,000

/starts from

Custom scope · Limited availability

A hands-on partnership for Shopify apps that know their app has more potential but need a trusted growth partner to turn clarity into execution. We focus on the highest-impact initiatives, adjust as we learn, and build a calmer, more repeatable growth system over time. Scope is shaped around your goals and stage.

Growth Co-pilot